LISTING & SELL=
ING
STRATEGY
WHAT TO EXPECT WHEN YOU LIST YOUR HOME WITH US
&n=
bsp; =
;
Selling a home in today’s market
takes more than putting a For Sale sign in the yard and an Ad in the
paper. A listing and selling strategy or plan is needed to get the be=
st
price in the shortest amount of time.
AARP ran commercials=
on
TV that played on their slogan that basically states “if one person c=
ould
get it done alone, you wouldn’t need AARP”. Well…if
your home were the only home on the market, you wouldn’t need us.
When you place your =
home
on the market you immediately enter into a competition with many other homes
throughout the area. However, price, size, style, location, age, and =
many
other factors, make each home unique to a prospective buyer. The tric=
k or
“selling strategy”, therefore, is to identify and stress the
positive attributes of your home and get complete, accurate and detailed
information about your home and its attributes out to as many prospective b=
uyers
as possible.
What We Do:=
Although there are m=
any
things we do from the time you list your home r=
ight
through the closing, our major objectives boil down to:
How We Do It:
Home Value Market
Analysis
We have the tools to
prepare a comprehensive detailed analysis of the home sales taking place in
your area. In the real estate industry, this is called a Comparable
Market Analysis or CMA. This analysis looks at comparable home sales =
to
determine what a qualified buyer may be willing to pay for your home.
Before we list your home we review this information with you to determine t=
he
“correct” asking price for your home. If priced too low y=
ou
will not receive full value for the sale and if priced too high the house c=
ould
be on the market for a long time or not sell at all. We will provide =
and
discuss this information with you, however, the =
final
decision of what price to ask for your home is completely up to you.=
Pre-Inspection
Before listing your =
home
we will conduct an inspection tour and advise you of any decorating or fix-=
up
items we feel should be addressed before showing your home. These
items are usually minor in cost but major in the impact they have on potent=
ial
buyers.
Multiple Listing Ser=
vice
(MLS)
The Birmingham Area
Multiple Listing Service is a powerful tool used by almost all of=
the
real estate brokers in the area. After working up the listing informa=
tion
with you, and with your permission, we will list your home in the MLS giving
your home immediate exposure to hundreds of real estate agents and potential
buyers in the area.
Agency Networking
Immediately after
listing your home, we personally contact other real estate agents in the ar=
ea
of your home to advise them of the listing and generate interest and
activity. If necessary, we will invite them to a special agent o=
pen
house with door prizes and incentives to generate special interest in =
your
property.
Advertising
Even with the power =
of
the Internet, people still pick up the newspaper and home sales magazines to
look for a home, therefore, we provide advertisi=
ng in
the Birmingham News and a selected local home sales magazine.&nbs=
p;
You should also keep the following point in mind.
When someone calls the office regarding an ad they saw for a h=
ome
other than yours, it may turn out that your home is a better fit for that
buyer, therefore, the advertising that a real estate company does for any
client in many ways benefits all clients.
For Sale Signs and I=
nfo
sheets
A professional For Sale sign and information sell sheets in th=
e front
yard will be used to identify and promote your home to potential buyers and
other real estate agents in the area.
Electronic Lock Box<=
/span>
The electronic lock =
box
is used by most real estate agents in the area and offers a secure way to a=
llow
agents and prospective buyers to view your home with your permission but not
your presence.
Open House
An open house can be
beneficial in attracting and securing a buyer, however, if your home is in a
remote area or on a quiet street with little traffic; getting people to your
open house can be difficult. A coordinated ad program and =
the
networking power of the MLS and associated real estate
organizations will help us assure the success of this event. =
;
Home Warranty=
(especially valuable for marketing older ho=
mes)
A home warranty
plan can be purchased and offered to potential buyers to assist in securing=
the
sale. This option will be reviewed in detail with you at the time of
listing.
Negotiation, Legal
Documents & Closing
Most buyers will mak=
e an
offer below your asking price and have other requests for you to
consider. We will present all offers to you and negotiate in your best
interest to get the best deal for you. Once an offer is accepted, we
prepare the legal documents and work with the closing attorney, mortgage company, title company, buyer or buyers agent=
and
others to bring the deal to closing. At the closing we are with you to
advise and guide you through the process.
© Copyright 2004 by Ralph Freda